Bedford’s new med spa aims to make people more comfortable in their skin
Aesthetics by Kell will offer botox and microneedling, along with custom skincare

BEDFORD, PA — Kelly McGee, owner of Aesthetics by Kell, says her mobile medical spa
service has become popular in the Bedford area and now she’s ready to move the spa into
a permanent home. “I wanted to be part of downtown Bedford,” she said. “It’s such a great,
walkable area.”
After starting out as a mobile medical spa, Aesthetics by Kell is opening at 114 S Juliana St
Bedford Pa 15522. Working with a physician, the spa will offer botox, filler and
microneedling, along with chemical peels and IV hydration and vitamin cocktails. Along with
aesthetics services, the spa will carry high-end skincare from independent brands and
women-owned companies along with a custom skincare created by McGee.
“Aesthetics by Kell helps people feel more comfortable in their own skin. These last few
years have been rough, and we have tools and skincare to help you keep your natural
appearance, and be comfortable with who you are,” McGee says.
When she decided to open a storefront, McGee reached out to a free local resource for
help: Startup Alleghenies is a network that offers entrepreneurial coaching and resources
to Bedford and other Southern Alleghenies counties at no cost.
“It’s wild to think of how quickly my company has grown since I connected with Startup
Alleghenies,” McGee said. “The Bedford coach is Jen Marsh, and I call her my business fairy
godmother,” she said with a laugh. “I know I can call her with any question, and she’s on it.
If she doesn’t know the answer, she knows the person who does have the answer.”

Jen Marsh is the vice president of the Bedford County Development Association as well as
the Startup Business Coach through Startup Alleghenies. She says that helping Aesthetics
by Kell launch their spa has been a community effort.
“Jeff Boldizar from the St. Francis Small Business Development Center worked with Kelly to
create a business plan,” Marsh said. “Michele Clapper from Johnstown Area Regional
Industries (JARI) worked with a local banker, Jim Gonsman from Hometown Bank, for
financing. We were able to help her find a small grant to help get her skincare line off the
ground. It’s been a group effort, and it’s exciting to see it come together so quickly.
“The business owners have been incredibly supportive as well,” McGee added. “They’ve
helped to spread the word about our new business. My husband is from Pittsburgh, and
he’s continually surprised by how welcoming and supportive our community is with each
other. It’s very cool.”
The retail store is slated to open by midsummer, and the full medical spa will be
operational later this year. McGee is more than ready to join Bedford’s downtown. “The
success of Aesthetics by Kell may not make a big change in our community, but it’s better
for tourism and makes our town a better place to live. I want to play my role in that.”